Group of six diverse healthcare professionals standing together against a white background, smiling, wearing black and navy uniforms, with two men in blue scrubs.

Allied Medical Centers

content creation, social media management, and email marketing

Allied Medical Centers is a premier healthcare provider and auto accident specialist dedicated to offering a wide range of specialties and treatments.

instagram feed

before

after

Collection of promotional and informational graphics for Allied Medical Centers, including advertisements for car accident and medical services, team introductions, holiday messages, event announcements, job openings, and community events like a golf classic and Mother's Day greeting.
A collage of images promoting Allied Medical Center, including staff photos, location map, testimonials, medical procedures, and healthcare information.

case study

the challenge

When Allied Medical Centers first engaged our services, they lacked a cohesive marketing strategy and relied solely on their internal team to manage social media, leaving little time for content creation. As a medical center, they faced the inherent challenge of promoting their services in an engaging manner on social platforms where content might not naturally resonate. Moreover, they struggled with low engagement metrics and sought to increase reach, website taps, follows, and overall brand awareness.

the solution

Our solution for Allied Medical Centers involved implementing a comprehensive posting schedule, consisting of four weekly posts, including reels, to maximize engagement. Recognizing the importance of reels as an underutilized tool, we integrated them into our content strategy to enhance visibility and appeal. Given their target audience of personal injury attorneys, we highlighted the faces of Allied's marketers, emphasizing their role as liaisons between attorneys and the clinic. Additionally, we initiated a monthly giveaway series for local events to boost brand recognition and local reach. To give their social media a more cohesive, professional feel, we organized brand shoots to create consistent and visually appealing content. By seamlessly blending reels and feed posts into a cohesive content feed, we achieved remarkable results, increasing reach by 1,300%, website taps by 224%, and nearly tripling their following within six months. Notably, the reels frequently reached ten times the number of followers, significantly contributing to heightened brand awareness and follower growth. Finally, we implemented email marketing to leverage and build on their current community, sending out a monthly newsletter to promote services and giveaways. This approach has helped Allied Medical Centers stay top of mind and increase website clicks by 15% in the last two months.

Statistics showing 22.9K accounts reached, 741 accounts engaged, and 1,547 total followers, with percentage growths in green.

instagram insight overview

January 2024 — 9 months after the beginning of our partnership

Photos we took

Six diverse professionals, four women and two men, standing together in a studio with a plain white background, smiling and posing for a group photo.
Modern, beige brick commercial building with two black glass doors, small shrubs in front, and parking lot with marked spaces.
Two women standing close together, smiling, against a plain white background. One has long dark hair, dressed in a sleeveless black top and gray trousers. The other has shoulder-length brown hair, wearing a black long-sleeve top and black trousers.
Two black and gray chairs with a small black table in between, holding a bowl of decorative spheres, against a white wall with two abstract art pieces hanging above.
A woman with shoulder-length brown hair wearing a black long-sleeve top and black high-waisted pants standing with arms crossed against a plain white background.
Two male doctors in navy scrubs standing against a white background, smiling and looking at the camera.
Exterior of a modern commercial building with large glass windows and a textured concrete facade. The entrance features a brown awning with white text displaying the address 17024 and the name Butte Creek. There are neatly trimmed bushes and a tree r
Group of 15 people, mostly women, gathered in a gym with blue mats, smiling at the camera after a fitness class.
Four medical professionals standing against a white wall, dressed in black scrubs with their hands in their pockets or on their hips.
A smiling man with a beard, wearing medical scrubs with his arms crossed, standing in a clinical or office setting with a TV screen and chairs in the background.
Red brick commercial building with large window, glass door, small bush, security system sign, and security camera, under a blue sky with clouds.
A person receiving chiropractic or massage therapy on their back from a practitioner.

ready to elevate your Content?

Clothing rack with jackets and shirts, woman in black dress sitting on a modern chair wearing sunglasses, hand holding a magazine or sample, woman with laptop in photography studio, close-up of a hand with jewelry and white blazer, photography studio setup with sofa, tripod, and equipment.