Close-up of decorative candles with textured surfaces, one cream-colored and one dark, on a wooden surface.

Studio CM

content creation

Studio CM is a design collective curating delightful objects inspired by Latin American design heritage and outdoor allure, with a commitment to sustainability and functionality.

instagram feed

before

after

A digital screen displaying the message 'New Account No Before Available' in black bold letters on a white background
Collage of images including a woman sitting on a couch, colorful home decor, a bowl of lemons, a plant in a textured pot, a person pouring tea, a woman sitting against a white wall, a potted plant, stacked small bowls, a table setting with dishes, a green chair with a stack of books, a woman with blurry face touching her face, a close-up of a green glass ornament, a bowl of limes, a tray of chocolates and lemon slices, glasses filled with water, and a woman sitting in a studio with the sign 'STUDIO CM'.

case study

the challenge

Studio CM approached us prior to the launch of their e-commerce venture. They aimed to establish a distinct brand aesthetic through imagery and sought assistance in devising a comprehensive content strategy for their business launch. Being a nascent Latin and sustainable home decor brand, they recognized the significance of effectively conveying the quality and value of their products to consumers through refined content. Their request included the need for high-quality photos tailored for social media and website use.

the solution

Initially, it was clear that we needed to create a variety of photo content for Studio CM as they needed content for eCommerce and social media at once. This made us decide to organize three distinct brand shoots to encapsulate the essence of their brand. The first session was dedicated to capturing the founder of Studio CM, ensuring her vision and presence were authentically portrayed. The second shoot focused solely on product photography, utilizing carefully selected backdrops and props aligned with their aesthetic. Lastly, the third session involved staged and styled product photography within a home setting, facilitating the creation of a natural User-Generated Content (UGC) style. Additionally, we collaborated with Studio CM to craft a targeted content strategy, focusing on personalized content pillars designed to resonate with their audience.

instagram insight overview

May 2023 — 3 months after the beginning of our partnership

Comparison table of social media metrics for April and May with total.

Photos we took

Several unglazed terracotta pots placed on a wooden surface with a blurred green leafy background.
A set dining table with colorful bowls, glasses, and utensils on a white tablecloth, set outdoors.
Stacked brown wooden pig-shaped containers on three legs against a reddish-brown background.
Colorful candles, orange, green, and light blue, styled with draped dark green fabric in the background.
A black candle decorated with multiple small skulls arranged in rows.
A large, plain beige candle on a dark wooden surface, partially enclosed by a black metal frame, with soft lighting.
A terracotta flower pot with a face design holding white lilies with green leaves against an orange background.
A clear glass vase containing a white liquid, possibly some kind of lotion or medicine, with blurred background featuring green foliage and sunlight.
Multiple colorful glass cups and glasses, some with a marbled pattern, are stacked and arranged on a light green background.
Close-up of two textured candles, one white and one black, on a wooden surface.
A small, decorative pottery pig-shaped bowl with a smiling face, filled with green limes, placed on a table set for a meal.
Lemon slices with chili powder and sugar served with small ceramic cups on a tray
A wooden table holding a glass decanter with clear liquid, a small bottle of tequila, a terracotta bowl of limes, and a white ceramic tray with small cups for tequila tasting.
Three clear glass cups with a dark background, one in the foreground and two partially behind.
Green glass pitcher and two matching green glass cups on a green table, with two oranges in the background.

ready to elevate your Content?

Collection of images including clothing racks with jackets, a woman in black dress and high heels seated in a modern chair, a hand holding a skincare product, a woman in white apparel holding a laptop in a photo studio, a close-up of a woman’s hands in a white suit with jewelry, and studio equipment with a gray sofa.