Women practicing yoga in a studio, in the cobra pose, on black mats, with a blue abstract mural on the wall.

The Atrium Yoga Studio

content creation and social media management

The Atrium Yoga Studio is a yoga space in Houston, Texas that serves as a hub for meaningful movement experiences — for the heart, from the heart.

instagram feed

before

after

A collage of photos showing people participating in yoga classes, a yoga studio interior, people practicing meditation, a handwritten note celebrating Independence Day, diagrams and illustrations related to heart health and self-love, and emoji decorations. Some images have overlays indicating videos.
A collage of images related to yoga and wellness, including yoga poses, a group yoga class, a woman reading, water scenes, a cozy interior space, a woman in a yoga pose, a woman practicing yoga at home, two women holding hands in yoga, a close-up of green leaves, and a promotional poster for a January yoga event.

case study

the challenge

Jen and Madonna came to us with about 3200 followers, Jen and Madonna faced a lack of strategy and limited time to manage their social media presence as managing partners of the studio. Feeling over-scheduled and overcommitted, they struggled to invest in deeper practices while seeking growth. Despite having a clear vision for their message and aesthetic, they grappled with executing it effectively amidst the ever-changing landscape of social media algorithms, trends, and tools.

the solution

Our solution for The Atrium Yoga Studio involved creating a structured posting schedule comprising four weekly posts, including reels, and four weekly stories. This allowed us to implement a content strategy that balanced valuable, educational, inspiring, and promotional content. Rather than solely promoting services, we focused on yoga-related topics like flow sequences, breathing techniques, and pose tutorials to provide value to their audience. We also ensured their feed maintained visual aesthetics in line with Jen and Madonna's vision. These changes led to a significant increase in followers, higher engagement, and more profile visits, aligning with the client's goal of boosting brand awareness. Jen and Madonna also observed a noticeable rise in class, workshop, and event attendance shortly after implementing these changes.

Social media account statistics showing 101,000 accounts reached with a 78% increase, 5,479 accounts engaged with a 224% increase, and 4,851 total followers with a 17.2% increase.

instagram insight overview

January 2024 — 6 months after the beginning of our partnership

Photos we took

atrium
A woman practicing yoga indoors, standing on a mat with her arms raised above her head and eyes closed, in front of a blue and white abstract wall art.
Group of people practicing yoga or meditation in a peaceful indoor setting, lying on their backs on mats with hands on their chests.
A woman practicing yoga in a child's pose on a black mat, with her arms extended forward and head resting on the floor.
Group of diverse people sit on yoga mats in a bright studio, conversation and smiling.
A woman in a blue athletic outfit practicing yoga, sitting on a black mat with her legs raised and touching her toes.
A person in a white tank top and teal leggings doing a yoga pose against a plain light background.
A woman practicing yoga indoors, in a low lunge pose with one hand on the floor and the other reaching upward, eyes closed.
Group of people practicing yoga in a studio, standing on one leg with hands raised, Woman in the center wearing a gray long-sleeve top and black leggings.
Group of people in a yoga class practicing seated forward bend stretch on yoga mats with yoga blocks and straps.
Two women in athletic wear holding hands in a bright room with natural light. One has tattoos on her arm, and both are looking at the camera.
A woman in blue workout attire performing a yoga pose indoors on a mat next to a green plant.

ready to elevate your Content?

A behind-the-scenes view of a photoshoot with clothing, models, and photography equipment in a studio.